Privacy policy

We have prepared this privacy policy (version 05.01.2020-311140381) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility that this data may be viewed in the event of unlawful behavior.
The legal basis in accordance with Article 6(1)(f) GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by collecting web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311140381

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Strictly necessary cookies
These cookies are required to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes the browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option of deleting, only partially allowing or deactivating cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these directives within the EU countries. In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as your name, e-mail address, address or other personal details when submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out the possibility of this data being viewed in the event of unlawful behavior.

If you send us personal data by e-mail – i.e. outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

The legal basis in accordance with Article 6(1)(a) GDPR (lawfulness of processing) is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – notification obligation in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we analyze data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps, we can better visualize locations and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google servers. We would now like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online map service provided by Google Inc. With Google Maps, you can search for exact locations of cities, places of interest, accommodation or businesses on the Internet using a PC or an app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. Map sections of a location can be integrated into a website using HTML code in order to display the directions. Google Maps displays the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. Thanks to Google Maps, you can see at a glance where we are based. The directions always show you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to provide its full service, the company must collect and store data from you. These include the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but cannot exert any influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

  • Name: NID
  • Expiry time: after 6 months
  • Usage: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
  • Beispielwert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311140381

Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes at Google can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster affects the servers, the data will most likely remain protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by removing part of the IP address and cookie information after 9 or 18 days. months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web/app activity – depending on your decision – is stored for either 3 or 18 months and then deleted. You can also delete this data manually from your history at any time via your Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account. Click on “Data and personalization” and then on the “Activity setting” option. You can switch the activities on or off here.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to find out more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better customize our website and service to your needs. In the following, we will go into more detail about the tracking tool and inform you in particular about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These may include the following reports:

  • Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
  • Behavior reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our aim with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert:2.1326744211.152311140381-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Wert:2.1687193234.152311140381-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Wert:1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

By default, Google Analytics is set to retain your user data for 26 months. Your user data will then be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311140381. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Embedded social media elements Privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

YouTube privacy policy

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google is responsible for all data processing and therefore Google’s data protection policy also applies.

In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place ads via Google Ads, Google can – thanks to the data collected – only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

The following list shows cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our websites (with integrated YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311140381-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311140381-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as items from “My activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not. As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how we handle your data, we recommend that you read our privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play” symbol to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube may store and process your data as a result.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5311140381Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31114038195Chz8bagyU
Purpose: This cookie attempts to estimate the user’s bandwidth on our websites (with integrated YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Source: Created with the data protection generator from AdSimple